Digital firm plugs into business growth

Photocopier and print solutions supplier Key Digital has significantly expanded its workforce after taking part in Boost Business Lancashire’s Growth Mentoring programme.

The Burnley-based business recruited two full-time and two part-time staff to handle additional growth generated by taking part in the programme. 

Planning for growth

Founded in 2010, Key Digital was poised for further expansion. However, although managing director Andy Ratcliffe’s hands-on leadership had been vital, he needed to step back and develop a strategy for the next phase of growth.

Boost Business Lancashire is the £7.2m Lancashire Business Growth Hub, offering free and part-funded business support to ambitious and growing businesses.

Ryan Gifford, economic development officer at Burnley Council, introduced Andy to Boost's Growth Mentoring programme. Andy was paired with Paul Aisthorpe, a business growth mentor at Community & Business Partners which delivers the programme.

Paul had the experience and skills to support the mentoring process and was also able to share experiences that helped Andy to formulate an effective business development plan.

Andy commented: “Paul’s support has been instrumental in giving the team clarity and remaining focused on the key goals of the company. It is no coincidence that our fast period of growth has followed from working with Paul.”

He added: “It was crucial to have a sounding board – someone who had experienced business growth and all the challenges that come with this. Also, I needed someone who could ask the important questions to ensure the strategy I came up with would achieve the right outcomes.”

Developing a growth mindset

The business planning tools Paul demonstrated to Andy became an important part of the process and ensured the focus on key objectives. These planning tools are something Andy is continuing to use to drive ongoing expansion.

Meanwhile, Community & Business Partners will ensure that Andy is aware of events and networking opportunities where business opportunities may arise, as well as offering further support.

Jane Houghton-Fenning, business development director at Community & Business Partners, added: “Asking the right questions is the key to effective mentoring support as business owners find the answers during their exploratory discussions.

“This leads to new understanding and eventually forms the vital few actions in their growth plans that make a huge difference to business performance. This is one such case and Key Digital has certainly demonstrated the impact through its improved growth.”