This free event aims to address why majority of companies measure misleading marketing-success indicators that lead to wasted investments.
Six out of 10 marketing leaders struggle to demonstrate the impact of their marketing investments because they are measuring the wrong metrics.
40 per cent admit this is because they tend to focus on vanity metrics like social media likes, impressions, or website traffic instead of revenue, customer retention, or lead quality; they prioritise metrics that are easier to collect, versus metrics that show true impact on sales and customer behaviour.
To tackle this widespread issue, specialist performance marketing agency Door4 is hosting a free event for businesses operating in the home and garden sector to underscore the importance of shifting marketing measurement towards metrics that directly correlate with business success, such as ROI, lead quality, and customer engagement over time.
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