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The Changing Landscape of Branding for Business

May 01, 2025

10:00 - 12:00

Preston

North & Western Lancashire Chamber of Commerce

In today’s fast-evolving marketplace, branding is more than just a logo – it’s about creating meaningful connections and staying ahead of shifting consumer expectations.

This workshop explores the latest trends shaping the future of branding, from purpose-driven strategies and digital-first approaches to personalisation at scale and ethical brand practices.

Join us as we break down key insights, real-world examples, and practical steps to future-proof your brand.

Whether you’re a startup, an established business, or a marketing professional, this session will equip you with the tools to build a brand that not only stands out but also resonates with your audience.

Key takeaways:

  • How to align your brand with purpose and values
  • The importance of digital-first strategies and seamless customer experiences
  • Leveraging personalisation to enhance customer engagement
  • Sustainability and ethical branding as a competitive advantage
  • The power of storytelling in creating emotional connections

Stay ahead of the curve and ensure your brand remains relevant in this dynamic business landscape. Don’t miss this opportunity to gain valuable insights from StudioLWD, the experts in brand strategy and design.

Event cost: Included in Membership, Affiliate £15.00+VAT, Non member £25.00+VAT

Venue address

North & Western Lancashire Chamber of Commerce 9-11 Eastway Business Village, Olivers Place, Fulwood, Preston, Lancashire PR2 9WT
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Funded by local govmt
Department for Trade and Business
Lancashire County Council

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