With decades of experience in the industry, our expert trainers work for the BBC, Sky & ITV and have built up unrivalled connections. Through this powerful course, you’ll discover how the media can work for your business. Our expert trainers – including renowned TV journalist Dave Guest – are industry leaders in all aspects of the media, public relations and stakeholder engagement. This course is perfect for you whether you want to get yourself interview-ready or if you just want to improve your communication skills and understanding of the media landscape.
The team will help you understand how people consume news, what stories stick in people’s minds and, crucially, how to get your message across! You’ll also analyse when PR goes well and when it doesn’t, to help you avoid making the same mistakes.
Once you have learned the basics, you’ll be shown how to prepare for an interview and then be put in front of the camera. After which you will analyse the interviews with the support of our trainers and repeat the process. At the end of the session, you’ll be given a copy of your final interviews to keep.
This course will cover:
Messaging
Preparing for an interview and what to research
Crisis management
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