Learn how to harness the power of first-party data and user behaviour metrics on Google Analytics 4 and Google Ads.
The focus now isn’t so much about who (aka demographics) but more about what (aka actions or events) people do on our website that should shape our Audience Segments and how we understand their intent. That in turn influences the messaging we use on our site and Google Ads as well as optimisation implementation that improves their user journey.
In this session, Footprint Digital will explore the ways in which businesses can re-configure their strategies with the new information available to us through Google Analytics 4.
As Google moves away from the AABC (Audience, Acquisition, Behaviour, Conversions) Model towards the new AEMR (Acquisitions, Engagement, Monetisation, Retention) Model and new engagement and user stickiness metrics are giving us fresh insights into how users are behaving on your website, join us to find out how you can make the most of this data.
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