Boost Masterclass: Market Differentiation: Introducing unique products for lasting impact

Join us for a master class on the art of market differentiation where we delve into the strategies and techniques that propel products from commodities to coveted essentials.

In a crowded marketplace, standing out is imperative for success. In this Masterclass, you will learn how to craft products that not only meet needs but also inspire outcomes and carve out a distinct niche that captivates audiences and fosters brand loyalty.

From innovative design to unparalleled quality, this masterclass will help you discover how to create offerings that leave a lasting impact on consumers and set your brand apart in an ever-evolving landscape.

Whether you're a seasoned entrepreneur or budding innovator, this masterclass equips you with the insights and tools needed to elevate your products and leave a lasting impression in the minds of your target market.

Content Includes:

• Understanding Market Differentiation (Define the concept and importance of market differentiation in the business context)
• Markets and Competitors (Techniques to assess the market landscape and competitors to identify opportunities for differentiation)
• Innovation (Strategies to foster innovation and creative thinking for product development)
• Customer Focus (Emphasise the importance of understanding customer needs and preferences)
• Pricing (Determining the right pricing strategy and positioning for the product)
• Marketing (Techniques for marketing and promoting the unique product effectively)

Expected Outcomes:

• A developed innovative and creative thinking skills for product development.
• Enhanced skills in market research and competitor analysis.
• Considerations for sustainability and scalability of the product.
• Market differentiation strategies and their implementation.
• Improvements to marketing and promotional strategies to communicate the unique value of the product

The online masterclass will be hosted by Boost masterclass speaker John Jebb.

The Boost Growth Catalyst service is for businesses that want to grow turnover, transform profitability and create new jobs. Qualifying businesses need to have experienced organic turnover and employee growth already, and have been trading for over three years. It is available to small, medium-sized and large business in any sector or industry.

This service is available to businesses within the following partner local authority areas: Blackburn with Darwen Borough Council, Burnley Council, Chorley Council, Fylde Council, Hyndburn Borough Council, Pendle Borough Council, Preston City Council, South Ribble Borough Council, West Lancashire Borough Council and Wyre Council.