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Don’t be afraid to ask for help: The key to unlocking your business potential

Don't be afriad to ask for help

When we think about building a business, there's an enduring narrative about the self-made entrepreneur, the lone visionary who single-handedly takes an idea from concept to market domination. While this story is compelling, it’s also somewhat misleading.

Matt Sheppard, business adviser for Boost's Growth Catalyst service, provides a thought-provoking insight on the features and benefits of asking for help in business.

The reality is that no one builds a successful business entirely on their own. Behind every thriving company is a network of advisers, mentors, colleagues, and supporters who have contributed to its growth. Despite this, many business leaders hesitate to reach out, driven by a fear of appearing weak or a feeling that they should already have an answer.

This reluctance can be a significant barrier to success; asking for help is not only important but essential for anyone serious about growing a sustainable and prosperous business.

The myth of the lone entrepreneur

The myth of the lone entrepreneur is a common one in the business world. We idolise figures like Steve Jobs and Elon Musk and think that they paved their own paths, seemingly without the need for help. But this is only part of the story. In reality, these leaders were surrounded by teams of experts and advisors who played crucial roles in their success.

Steve Jobs had Steve Wozniak and a team of engineers at Apple. Elon Musk relies on a vast network of specialists across his various ventures. These leaders understood that their vision could only be realised with the input, expertise, and support of others.

The idea that you must be entirely self-reliant to be successful is not only unrealistic but also harmful. It can lead to burnout, poor decision-making, and ultimately, business failure.

The benefits of asking for help

  • Access to expertise and knowledge: No one can master every aspect of running a business. Asking for help from experts can provide you with the insights needed to avoid costly mistakes and make informed decisions. For example, consulting a legal expert before drafting contracts can save you from potential disputes down the line.
  • Gaining fresh perspectives: Running a business day-to-day can make it easy to get stuck in a particular way of thinking. Sometimes, you are so close to a problem that you can’t see the solution. Seeking advice from someone outside of your immediate circle can bring new ideas and perspectives that you might not have considered. A mentor or peer can challenge your assumptions and push you to think differently, leading to innovative solutions and new opportunities.
  • Building strong relationships: Asking for help can strengthen your professional relationships. People are generally willing to offer assistance, and these interactions can foster trust and mutual respect. Whether it’s a colleague, mentor, or industry peer, reaching out for help can lead to valuable connections that benefit both parties. Over time, these relationships can evolve into partnerships, collaborations, or even lifelong friendships.
  • Learning and personal growth: Business is a constant learning process. When you ask for help, you’re not just solving a problem – you’re  learning from others’ experiences. This knowledge can be invaluable as you face new challenges in the future. Moreover, being open to advice and willing to admit that you don’t have all the answers demonstrates humility and a growth mindset, both of which are crucial for long-term success.

Overcoming the fear of asking for help

Despite the clear benefits, many entrepreneurs and business leaders struggle with asking for help. This reluctance often stems from a fear of being perceived as weak or incapable. However, this mindset can be limiting and even destructive. Here are some strategies to overcome this fear:

  • Reframe your thinking: Start by changing the way you view asking for help. Instead of seeing it as a weakness, recognize it as a strategic move that can lead to better outcomes for your business. Asking for help is a sign of strength and self-awareness, not a concession of failure. It shows that you are committed to making the best possible decisions for your company.
  • Build a support network: Surround yourself with a diverse group of people who you can turn to for advice and support. This might include mentors, peer groups, advisors, and even friends and family. A strong support network provides a safety net, ensuring that you always have someone to turn to when challenges arise. It also normalizes the act of asking for help, as you become part of a community that values collaboration.
  • Acknowledge your limitations: Recognise that no one expects you to have all the answers. Acknowledging your limitations doesn’t make you any less capable as a leader. In fact, it makes you more effective by allowing you to focus on your strengths and leverage the expertise of others where needed.
  • Be specific and clear: When asking for help, be clear about what you need. Whether it’s advice, a connection, or a specific service, the more precise you are, the more likely you are to get the assistance you need. People appreciate when you respect their time and expertise by being specific in your requests.

Embrace the power of asking for help

The ability to ask for help is a critical skill that should not be underestimated. It’s a strategic tool that can lead to better decisions, stronger relationships, and greater success. By letting go of the fear and pride that often hold us back, we open ourselves up to new possibilities and opportunities.

Asking for help is not a sign of weakness but a mark of wisdom. It shows that you are committed to your business's success and are willing to do whatever it takes to achieve it. So the next time you find yourself facing a challenge or simply needing a fresh perspective, don’t hesitate to reach out. Your business and potentially your own well-being will be better for it.

About the author

Matthew Sheppard Growth Catalyst Scale to Thrive

Matt has over 15 years’ experience as a business adviser working with a great many Lancashire-based SMEs to help them start and grow.

His main areas of specialism include supporting businesses to adopt new processes, develop growth strategies and overcome their barriers to growth. Matt enjoys working with ambitious businesses in Lancashire, supporting them to assess potential growth opportunities and diagnosing any barriers and helping them develop a strategy that will drive them to achieve high growth.

If you’re looking to grow, scale or start your business, use Boost; Lancashire’s Business Growth Hub. We offer a range of funded business support services. Call our Business Support Helpdesk on 0800 488 0057 to find out more or complete our enquiry form.

 

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